Smith Optics Launches www.opticallydelicious.com

Opticallydelicious.com was built to show their leadership position in goggle lens technology, production and function. Click on the Simulator to see some of America's most famous runs in different weather conditions through Smith's Sensor Mirror, Platinum Mirror, and RC36 lenses. Dropping into Jackson Hole's Corbet's Couloir in stormy conditions? No problem, click on the Sensor Mirror lens for ideal optical clarity. Spinning laps through Mammoth's park on a bluebird day? Check it out with the Platinum Mirror lens. The simulator is designed to give you a realistic view of how Smith's lenses match up with varying weather conditions on your favorite runs. Opticallydelicious.com also features a 3D tour of how Smith builds the industry's most optically correct and fog free lens as well as info on all of Smith Optics' goggle lens offerings. See for yourself how Smith leads the industry in goggle technology at www.opticallydelicious.com

Based in Sun Valley, Idaho, with a Southern California office located in San Clemente, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is as well known for its diverse line of fashion and performance sunglasses as it is for its goggles. From Smith's distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information visit www.smithoptics.com

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Performance. Style. Smith. Solid

tag kleiner,vr> marketing director

p.o. box 2999
280 northwood way
ketchum, idaho 83340
p. 800.635.4401 x 6594
f. 208.726.9584
www.smithoptics.com