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Oakley Announces Release of SPIKE Eyewear: Form Meets Function in the Technologies of a New Fashion OriginalFOOTHILL RANCH, Calif., Dec. 5, 2005 (PRIMEZONE) -- Oakley, Inc. (NYSE:OO) today announced the release of its latest eyewear design called SPIKE(tm), an invention that blends the fashion of an Oakley original with the company's well-known optical, performance features and 30-year legacy of eyewear innovation. SPIKE(tm) features Oakley's High Definition Optics(r) (HDO(r)) for unsurpassed optical clarity. "SPIKE(tm) is another example of how form and function can be fulfilled in the same style, specifically fashion with performance technology," said Colin Baden, president, Oakley, Inc. "The design is so unique, it stands on its own as a pure style piece, yet you shouldn't have to sacrifice performance just to look good, which is why we developed SPIKE(tm) with HDO(r) at its core for unbeatable clarity and protection." The lens contouring of SPIKE(tm) required geometry not found in conventional eyewear. Both lenses are cut from a single piece of premium lens material -- a curved surface, like a sports shield -- then fitted into the frame to retain the original contour and alignment. This gives SPIKE(tm) unique aesthetics that also serve to extend peripheral vision and improve side protection, benefits that are overlooked in conventional eyewear. For the optical performance of HDO(r), SPIKE(tm) takes advantage of Oakley patented XYZ Optics(r) technology. This innovation maintains razor-sharp clarity at all angles of vision, even at the sides of lens contours for optimal peripheral protection against sun, wind and impact. As with all Oakley eyewear, SPIKE(tm) utilizes pure Plutonite(r) lenses to create a barrier of protection that meets ANSI Z80.3 standards for impact protection and filters out 100% of UVA, UVB, UVC and harmful blue light up to 400nm. To offer all-day comfort, Oakley utilized its durable C-5(tm) alloy to create the lightweight SPIKE(tm) frame. Comfort is further optimized with Unobtainium(r), a supple material that increases grip with perspiration. The linear ear stems hold the lenses in precise optical alignment while offering the comfort of Oakley's renowned Three-Point Fit. Design accents include true metal icons. Oakley's new SPIKE(tm) eyewear is available with several options. The company's Iridium(r) lens coating reduces glare while tuning the transmission of light to optimize performance. Lenses with gradient shading (varied darkness from top to bottom) are available. Customers can also purchase SPIKE(tm) with Oakley polarization. Oakley polarized lenses are created with a liquid infusion process to eliminate the distortion and haze found in conventional polarized lenses.
--------------------------------------------------------------------- About Oakley, Inc. Oakley: a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading premium sunglasses, the company offers a full array of products including performance and lifestyle apparel, accessories, prescription eyewear, footwear, wristwatches and electronics to consumers in more than 100 countries. Trailing-12-month net sales through September 30, 2005 totaled $638.7 million and generated net income of $52.6 million. Oakley, Inc. press releases, SEC filings and the company's annual report are available at www.oakley.com. |
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