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Smith Optics hopes the introduction of Smith Rx will introduce the brand's heritage of innovation and authentic styling to an entirely new customer. Bringing their foundation of sport tested performance and solid quality to the optical world, the Smith Rx initial launch collection represents the marriage of sport and fashion.
An American-Italian collaboration, the 21 style collection is constructed using premium materials such as titanium, stainless steel, hand made acetate, and combinations thereof. The line combines the highest quality spring hinges, adjustable nose pieces, and moldable temples, with fresh graphic applications and logo treatments.
Smith also brings their Interlock Interchangeable technology to some styles. The Interlock technology brings the performance of interchangeable lens options to closed frame styling. The Interlock frames feature a hidden-from-view mechanism which gently pries open the frame with a twist of the temples, allowing for easy quick and secure lens exchanges. The option of different lenses allows a single pair of glasses the flexibility to take on limitless sport, lifestyle or style uses.
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