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FOR IMMEDIATE RELEASE. Ketchum, Idaho and Santa Cruz, Calif., (January 19, 2006) Smith Optics and Plantronics, Inc. (NYSE: PLT) today announced that they will collaborate to develop new Smith-branded action sports gear that incorporate wireless audio communication and entertainment technology. The new venture combines over 80 years of product excellence and leadership in the action sports, mobile and communications markets.

MOTOROLA AND OAKLEY UNVEIL O ROKR EYEWEAR New Wireless Innovation Has Unmatched Optics, Stereo Sounds and Style

Las Vegas, NV - January 3, 2006 Motorola, Inc. (NYSE: MOT) and Oakley, Inc. (NYSE: OO) today announced the unveiling of O ROKR, the latest eyewear product to result from the companies' focus on designing cutting-edge wireless products for the active consumer.

Motorola and Oakley are showcasing O ROKR as part of Motorola's rapidly evolving vision of Seamless Mobility at the 2006 Consumer Electronic Show in Central Hall Booth 8545, where visitors can experience innovations that enable enriched wireless communications, home entertainment, and on-the-go productivity.

FOOTHILL RANCH, Calif., Dec. 5, 2005 (PRIMEZONE) -- Oakley, Inc. (NYSE:OO) today announced the release of its latest eyewear design called SPIKE(tm), an invention that blends the fashion of an Oakley original with the company's well-known optical, performance features and 30-year legacy of eyewear innovation. SPIKE(tm) features Oakley's High Definition Optics(r) (HDO(r)) for unsurpassed optical clarity.

FOOTHILL RANCH, Calif., Nov. 10, 2005 (PRIMEZONE) -- Oakley, Inc. (NYSE:OO) today announced the opening of its 100th Iacon sunglass specialty store, a Sunglass Icon, at the Downtown Disney(r) District in Anaheim, Calif. In addition to the Sunglass Icon store, a new outdoor Sunglass Designs kiosk located near the Disneyland(r) Resort's Downtown Disney tram drop-off opened in October.

FOOTHILL RANCH, Calif., Oct. 28, 2005 (PRIMEZONE) -- Oakley, Inc. (NYSE:OO) today announced the release of FIVES(r) 3.0, the latest milestone in the company's thirty-year legacy of blending science with art. Featuring a complete style update to the company's highly successful sunglasses originally launched in 1997, FIVES(r) 3.0 represents the first release of the company's 2006 sunglass line.

CARLSBAD, Calif.--(BUSINESS WIRE)--Oct. 17, 2005--Luxurious, rich and exotic. Spy Optic, Inc. announces the launch of the Spy Leather Collection. Releasing in time for the holidays, the collection showcases the brand's sunglasses as luxury accessories suitable for every season.

FOOTHILL RANCH, Calif., Oct. 5, 2005 (PRIMEZONE) -- Oakley, Inc. (NYSE:OO) today announced the expansion of its successful line of digital music eyewear with the launch of THUMP 2. Rendered with the aggressive styling of the company's GASCAN™ eyewear, THUMP 2 is available with up to 1.0 GB of flash memory -- enough storage capacity for approximately 240 songs in a design that fully integrates a music system with an eyewear frame.

KETCHUM, Idaho, August 02, 2005 - Smith Optics is excited to invite everyone to check out their new microsite, www.opticallydelicious.com. .

Bluetooth® Enabled Eyewear Redefines Hands-free Mobility. SCHAUMBURG, IL, FOOTHILL RANCH, Calif. and ATLANTA, July 25, 2005 - Motorola, Inc. (NYSE: MOT), a global leader in wireless communications, and Oakley, Inc. (NYSE: OO), a worldwide leader in premium sunglasses and apparel, today announced the expected availability of RAZRWIRE tm Bluetooth ® eyewear in early August at select Cingular Wireless retail stores and online at www.cingular.com, www.hellomoto.com, and www.oakley.com. RAZRWIRE tm is the world's first eyewear to combine patented Oakley optics with Bluetooth ® wireless technology.

CARLSBAD, Calif.--(BUSINESS WIRE)--July 20, 2005--Spy Optic, Inc. announces the unveiling of the Magneto(TM) Motocross goggle, a breakthrough goggle that is poised to set a new standard in motocross racing goggles. The Magneto(TM) utilizes patented Scoop(TM) Ventilation Technology, advanced optical engineering principles, and introduces Spy's revolutionary, Selectron(TM) removable face foam system.

FOOTHILL RANCH, Calif., July 15, 2005 (PRIMEZONE) -- Oakley, Inc. (NYSE:OO) today announced the opening of a flagship O Store(r) located in the SoHo district of Manhattan. The Prince Street location is the latest addition to the company's expanding domestic and international retail presence and will be owned and operated by Oakley, Inc.

"The Manhattan O Store represents a significant step in the realization of our retail growth objectives for the year and our belief in the considerable strength and appeal of the Oakley brand," commented Oakley Chief Operating Officer Link Newcomb. "This high profile store sits in a retail hotbed for style, shopping and design -- perfect for showcasing Oakley's entire product line."

FOOTHILL RANCH, Calif., July 11, 2005 (PRIMEZONE) -- Oakley, Inc. (NYSE:OO) today announced the release of MONTEFRIO(tm), the latest in the company's exclusive Stretch(r) line of sunglasses. The new eyewear was co-designed with Shaun White, a four-time, gold medal X Games snowboard champion and accomplished professional skateboarder.

Storage Capacity Doubled in New Version of OAKLEY THUMP

FOOTHILL RANCH, Calif., May 31, 2005 (PRIMEZONE) -- Oakley, Inc. (NYSE:OO - News) today announced the addition of a 512MB version to its highly successful OAKLEY THUMP(tm) line of digital music eyewear and a new frame and lens color combination for the 256MB model. The upgraded OAKLEY THUMP(tm), which is available for immediate delivery beginning June 1, effectively doubles the amount of available memory ensuring ample storage for up to 120 songs (digital music only) or a combination of music and data.

FOOTHILL RANCH, Calif., May 2, 2005 – Oakley, Inc. (NYSE: OO) today announced the upcoming release of three new sunglass designs. RIDDLE™ (http://oakley.com/o/o2226d) and GASCAN™

(http://oakley.com/o/o2222d) are two styles that represent an entirely new design language for the company. The third release, BOTTLECAP™ (http://oakley.com/o/o2223d,) is a new version of Oakley’s successful HALF JACKET™ (http://oakley.com/brochures/eyewear/half_jacket/) sunglass.

PRNewswire-FirstCall/ -- Motorola, Inc. (NYSE: MOT - News) and Oakley, Inc. (NYSE: OO - News) today announced a joint venture to introduce new and exciting Bluetooth(TM)-enabled wearable wireless communications devices.

Snow Reflection Doubles UV Exposure; Experts Recommend UV Blocking Eyewear

JACKSONVILLE, Fla., Dec. 1 /PRNewswire/ -- Whether skiing, snowboarding,mountain climbing, shoveling snow, or just strolling outside this winter, it's important to protect your eyes from the sun's powerful ultraviolet (UV) rays. Exposure to UV rays during winter can temporarily harm the eyes as well as increase the risk of developing sunlight-related eye disorders, including cataracts and age-related macular degeneration, two leading causes of reduced vision in the United States.

Competitors Rely on High Definition Optics in Medal Winning Performances